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Chifukwa cha kuchuluka kwa anthu ogwiritsa ntchito intaneti, malonda a pa intaneti a makeke akhala chinthu chofunikira kwambiri pakukula kwa makampani ophika makeke. Komabe, chifukwa cha zinthu zosalimba komanso zosavuta kusintha, kutumiza makeke kukadali vuto lomwe likulepheretsa chitukuko cha makampaniwa. Malinga ndi "2024 Baking E-commerce Logistics Report," madandaulo okhudza makeke owonongeka chifukwa cha kulongedza molakwika amafika pa 38%, zomwe zimapangitsa kuti ndalama zambiri pachaka ziwonongeke.matabwa a keke amakona anayisikuti ndi njira yophweka yosinthira zinthu zolongedza; m'malo mwake, imapereka njira yokhazikika yogwirizana ndi zochitika zamalonda apaintaneti,Wopanga ma CDkuthetsa mavuto okhudzana ndi kupereka zinthu omwe akhala akuvutitsa makampaniwa kwa zaka zambiri.
Kuthana ndi Mavuto Atatu Ofunika Kwambiri Okhudza Kutumiza Zinthu Pa Intaneti
Malonda apa intaneti a makeke akukumana ndi mavuto apadera mu unyolo wa zinthu: kuyambira pa buledi mpaka kwa ogula, zinthu ziyenera kudutsa magawo asanu: kusanja, kutumiza, ndi kutumiza. Kulakwitsa molakwika pa gawo lililonse mwa izi kungayambitse kuwonongeka kwa malonda. Kugwa, kutayikira kwa mafuta, ndi chitetezo chokwanira cha mayendedwe—zinthu zitatu zazikulu zopweteka—zimakhudza mwachindunji zomwe makasitomala amakumana nazo komanso mbiri ya kampani.
Kugwa kwa keke nthawi zambiri kumachitika chifukwa cha kulephera kwa kapangidwe kothandizira.bolodi lozungulira la kekeAli ndi mphamvu zochepa zonyamula katundu, ndipo makeke okhala ndi zigawo zambiri amatha kusintha mosavuta pakati pa mphamvu yawo yokoka panthawi yoyenda movutikira, zomwe zimapangitsa kuti kuzizira kwa kirimu kuwonongeke ndipo zigawo zolumikizanazo zigwe. Kampani ya makeke a unyolo inachita kafukufuku woyerekeza: Pambuyo pa mphindi 30 zoyendera moyeserera, 65% ya makeke ogwiritsa ntchito bolodi lozungulira adagwa mosiyanasiyana. Komabe, zitsanzo zogwiritsa ntchito matabwa a makeke amakona anayi okhala ndi makulidwe ofananawo zinakhalabe bwino pamlingo wa 92%. Kapangidwe kake kamakona kamawonjezera malo olumikizirana ndi maziko a keke, ndikugawa mofanana kulemera kwake pamwamba ponse pothandizira. Kuphatikiza ndi nthiti yoletsa kutayikira kwa 1.5cm, imapereka chitetezo chawiri, chofanana ndi "thireyi + mpanda," zomwe zimalepheretsa keke kusuntha ngakhale pakagwa mwadzidzidzi kapena kugwedezeka kwina kwamphamvu.
Kutuluka kwa mafuta ndi nkhani yokhudza ukhondo wa chakudya komanso kukongola kwa ma paketi. Mafuta ndi jamu zomwe zili mu makeke a kirimu zimatha kutuluka chifukwa cha kusinthasintha kwa kutentha. Ma tray a mapepala achikhalidwe nthawi zambiri amayamwa mafuta, zomwe zimapangitsa kuti kapangidwe kake kafewetsedwe komanso kuipitsa bokosi lakunja. Bolodi la keke lamakona anayi limagwiritsa ntchito njira yophikira ya PE yopangira chakudya, ndikupanga filimu yokhuthala ya 0.03mm, yosalowa madzi papepala loyambira. Mayeso awonetsa kuti imatha kupirira maola 24 a mafuta osalekeza popanda kutuluka. Kampani ya mousse yapamwamba itagwiritsa ntchito izi, madandaulo okhudza kuipitsidwa kwa ma paketi chifukwa cha kutuluka kwa mafuta adatsika ndi 78%, ndipo makasitomala adanenanso kuti "palibe madontho amafuta akamatsegula bokosilo."
Chinsinsi cha chitetezo cha mayendedwe chili pa kukana kugunda. Kuyika milu ndi kusungira, komwe sikungapeweke muzinthu zamalonda apaintaneti, kumapangitsa kuti ma phukusi azinyamula katundu wolemera kwambiri. Mabolodi a keke ozungulira amakhala ndi mphamvu zambiri kudzera mu kapangidwe ka magawo atatu: pepala lapamwamba la 250g lochokera kunja kuti likhale lolimba, pepala lapakati lokhala ndi milu kuti lizime, ndi bolodi loyera la pansi la 200g lokhala ndi imvi kumbuyo kuti likhale losalala. Kapangidwe kameneka kamalola bolodi limodzi la keke la 30cm x 20cm kupirira katundu wa 5kg popanda kusinthika, zomwe zimakwaniritsa zofunikira zoyika milu kuti ziperekedwe mwachangu. Mayeso opsinjika omwe adachitika ndi kampani yatsopano yogulitsa zakudya pa intaneti adawonetsa kuti pamene maphukusi a keke adatsitsidwa kuchokera kutalika kwa mamita 1.2, 12% yokha ya zitsanzo zomwe zidagwiritsa ntchito matabwa a keke ozungulira zidawonongeka m'mphepete ndi m'makona, zomwe zinali zochepa kwambiri poyerekeza ndi avareji ya makampani ya 45%.
Ubwino Wachiwiri wa Kupanga Zinthu Mwatsopano ndi Ntchito Zopangidwira Makonda
Mpikisano wa ma board a keke ozungulira siwokha pakuthana ndi mavuto omwe alipo komanso pakusinthasintha kwawo kuti agwirizane ndi zosowa zosiyanasiyana. Kumbuyo kwa kukhazikika kwawo kuli kuphatikiza kwakukulu kwa sayansi ya zinthu ndi kapangidwe ka uinjiniya.
Ponena za kusankha zinthu, chinthuchi chimapereka magawo atatu a kusintha: chitsanzo choyambirira chimagwiritsa ntchito makatoni oyera a 350g, oyenera makeke ang'onoang'ono, okhala ndi gawo limodzi; chitsanzo chokonzedwa bwino chimagwiritsa ntchito makatoni ophatikizika a 500g, oyenera makeke okondwerera mpaka magawo atatu; ndipo chitsanzo chachikulu chimagwiritsa ntchito makatoni ophikira a uchi, omwe amafalitsa kupsinjika kudzera mu kapangidwe kake ka uchi wa hexagonal ndipo amatha kuthandizira makeke akuluakulu ojambula okhala ndi magawo asanu ndi atatu kapena kuposerapo. Studio yophikira inanena kuti kugwiritsa ntchito bolodi la makeke ophikira lachitsanzo chachitsanzo chachitsanzo kunapangitsa kuti keke ya fondant ya magawo asanu ndi limodzi iperekedwe bwino m'zigawo zosiyanasiyana, chinthu chomwe sichinali choganiziridwapo kale.
Kusintha kukula kumaphwanya zoletsa za miyezo yachikhalidwe yopangira. Pogwiritsa ntchito zida zodulira za digito, zofunikira pa bolodi la keke zimatha kusinthidwa molondola kuti zigwirizane ndi kukula kwa nkhungu ya keke, ndi cholakwika chochepa cha 0.5mm. Pa makeke opangidwa mwapadera, palinso kuphatikiza kwa "maziko a rectangular + rim yopangidwa mwapadera", kusunga kukhazikika kwa kapangidwe ka rectangular pomwe kukugwirizana ndi zofunikira zapadera zokongoletsa. Kampani yotchuka ya makeke ku Beijing idapanga bolodi la keke la 28cm x 18cm kuti likhale lodziwika bwino la "Starry Sky Mousse." Mphepete mwake mwalembedwa ndi laser ndi mawonekedwe a planetary orbital, zomwe zimapangitsa kuti phukusilo likhale gawo lodziwika bwino la mtunduwo.
Kusindikiza kopangidwa mwamakonda kumawonjezera phindu ku kampaniyi. Kuthandizira kusindikiza kotentha, UV, ndi njira zojambulira, logo ya kampaniyi, nkhani ya malonda, komanso ma QR code zitha kuphatikizidwa mu kapangidwe kake. Kampani yapamwamba kwambiri ya keke yaukwati ku Shanghai imasindikiza chithunzi cha ukwati wa awiriwa pa bolodi la keke, chowonjezeredwa ndi tsiku losindikizidwa, zomwe zimapangitsa kuti phukusili likhale lowonjezera chikumbutso chaukwati. Kapangidwe katsopanoka kapangitsa kuti 30% ya anthu ogula mobwerezabwereza awonjezere.
Kukonzanso Mtengo Mogwirizana ndi Zomwe Zikuchitika Msika
Malingaliro a kapangidwe ka matabwa a keke amakona anayi amakwaniritsa bwino izi. Mizere yawo yosavuta ya geometric imagwirizana ndi mitundu yosiyanasiyana ya makeke—kuyambira makeke ang'onoang'ono opanda kanthu okhala ndi buttercream mpaka makeke okongola a ku Europe okhala ndi zokongoletsera—maziko amakona anayi amalola chinthu chapadera. Poyerekeza ndi thireyi yozungulira, kapangidwe kake kamakona anayi kamalola kukonzedwa mosavuta m'mabokosi amphatso, kumachepetsa mipata yotumizira, ndikusiya malo ochulukirapo okongoletsera. Mndandanda wa "Constellation Cake" wa kampani yopangira makeke umagwiritsa ntchito malo osalala a matabwa a keke amakona anayi okhala ndi zinthu zodyera, kuonetsetsa kuti zinthuzo zikusunga mawonekedwe awo oyambirira zitaperekedwa, zomwe zimapangitsa kuti anthu ambiri aziona malo ochezera pa intaneti.
Kugwiritsa ntchito bwino kumeneku kwapanganso zinthu zatsopano kwa ogula. Mabolodi a makeke ozungulira opangidwa ndi zinthu zomwe zimatha kuwola angagwiritsidwe ntchito mwachindunji ngati mbale zoperekera. "DIY Cake Set" ya kampani ya makeke ya kholo ndi mwana ili ndi mbale yogawanika yokhala ndi mizere yodulira yooneka ngati katuni, zomwe zimathandiza makolo ndi ana kugawana keke popanda kufunikira zida zina. Kapangidwe kameneka kamawonjezera mtengo wa chinthucho ndi 15%.
Kupanga zinthu zatsopano motsatira njira yopezera chilengedwe kukuwonetsa kufunika kwake. Pogwiritsa ntchito pepala lovomerezeka ndi FSC komanso inki yochokera m'madzi, imatha kuwola ndi 90%, ikukwaniritsa zosowa za ogula kuti zikhale zosamalira chilengedwe. Pambuyo poti kampani ina yatenga bolodi la makeke losamalira chilengedwe, kafukufuku wokhudza ubwino wa mtunduwo adawonetsa kuti "maphukusi osamalira chilengedwe" anali mfundo yabwino kwambiri yomwe makasitomala amatchula, yomwe ndi 27%.
Kugwiritsa Ntchito Zizindikiro Pazochitika Zapamwamba
M'malo apamwamba kwambiri pomwe khalidwe ndi lofunika kwambiri, matabwa a makeke amakona anayi amasonyeza kufunika kwawo. Pa 2024 Hangzhou International Wedding Expo, keke yaukwati yotchuka ya "Golden Years" ya kampani yophika makeke yotchuka kwambiri inayambitsa mkangano waukulu. Keke iyi yautali wa mamita 1.8, yokhala ndi magawo asanu ndi limodzi, ulendo wa mphindi 40 kuchokera ku msonkhano kupita kumalo owonetsera, pamapeto pake idawonetsedwa bwino, chifukwa cha bolodi la makeke amakona anayi lopangidwa mwapadera ngati chithandizo chake chachikulu. Kupadera kwa yankho ili kuli m'mapangidwe ake atatu: bolodi la keke la pansi limapangidwa ndi khadibodi ya uchi yokhuthala ya 12mm, yokhoza kunyamula mpaka 30kg, yokhala ndi mapazi anayi obisika othandizira kuti igawire mphamvu. Gawo lapakati lili ndi kapangidwe ka makulidwe a gradient, kotsika kuchokera pa 8mm pansi mpaka 3mm pamwamba, kuonetsetsa kuti mphamvu ikuchepa pamene ikuchepetsa kulemera. Pamwamba pake pali filimu yagolide ya chakudya, yofanana ndi zokongoletsera zagolide pa keke, ndipo m'mphepete mwake mumadulidwa ndi laser ndi kapangidwe ka lace, kuphatikiza phukusi ndi chinthucho. Woyang'anira kampaniyi anati, "Kale, makeke akuluakulu ngati amenewa ankangopangidwa pamalopo. Mabolodi a makeke ozungulira amatithandiza kukweza kuchuluka kwa makeke apamwamba kwambiri, kukulitsa kuchuluka kwa maoda athu kuyambira makilomita 5 mpaka makilomita 50."
Mu gawo la mphatso zamabizinesi, matabwa a makeke amakona anayi akubweretsanso zodabwitsa. Bungwe la zachuma linasintha keke yoyamikira makasitomala pogwiritsa ntchito bolodi la makeke lamakona anayi lokhala ndi chizindikiro chagolide, lolembedwa chizindikiro cha bungweli ndi mawu akuti "Zikomo." Makeke atadyedwa, makasitomala ambiri adasunga matabwa a makeke ngati zithunzi zokumbukira. Kapangidwe ka "kachiwiri" aka kawonjezera mwayi wa kampaniyo kwa miyezi itatu. Kuyambira kuthetsa mavuto obwera mpaka kupanga phindu la mtundu, matabwa a makeke amakona anayi akukonzanso ma phukusi a makeke a pa intaneti. Sagwira ntchito ngati chithandizo chakuthupi komanso ngati mlatho wolumikizira mitundu ndi ogula. Pamene buledi wa pa intaneti ukupitirira kukula, yankho lothandiza komanso lanzeruli mosakayikira lidzakhala gawo lofunikira pakulimbikitsa mpikisano wa makampani.
Nthawi yotumizira: Ogasiti-15-2025