86-752-2520067
Pokhala ndi anthu ambiri ogula pa intaneti, kugulitsa makeke pa intaneti kwakhala gawo lofunikira lomwe limathandizira kukula kwamakampani ophika. Koma makeke ndi osavuta kuthyoka ndikusintha mawonekedwe, kotero kuwapereka ndi vuto lalikulu lomwe limalepheretsa makampani kukula. Malinga ndi "2024 Baking E-commerce Logistics Report," 38% ya madandaulo ndi okhudza makeke osweka - izi zimachitika chifukwa kulongedza kwake sikwabwino. Chaka chilichonse, izi zimabweretsa kutaya mabiliyoni a yuan. Tsopano alipomatabwa a keke amakona anayi. Iwo sali chabe mtundu wabwinopo wa zinthu zoyikapo. M'malo mwake, amapereka njira yabwino yogulira pa intaneti. Amathetsa mavuto operekera omwe makampaniwa akhala nawo kwa nthawi yayitali.
Kulankhula ndi Atatu Core Pain Points of E-commerce Delivery
Kugula keke pa intaneti kuli ndi zovuta zapadera pakubweretsa. Kuchokera ku shopu ya makeke kupita kwa wogula, makekewo ayenera kudutsa masitepe osachepera asanu: kusanja (kukonza zinthu), kusuntha, ndi kupereka. Ngati anthu sasamalira bwino makekewo panjira iliyonse imeneyi, makekewo akhoza kusweka. Pali mavuto atatu akuluakulu: makeke amagwa, mafuta otayira, ndipo samatetezedwa bwino panthawi yobereka. Mavutowa amapangitsa ogula kukhala osasangalala ndikuwononga dzina labwino la mtunduwo.
Makeke nthawi zambiri amagwa chifukwa gawo lawo lothandizira siligwira ntchito bwino. Zachikhalidwebolodi la keke lozungulirasindingathe kulemera kwambiri. Pamene mikate yamitundu yambiri imasunthidwa (ndipo ulendowu ndi wovuta), malo awo olemera amasinthasintha mosavuta. Izi zimapangitsa kirimu kusintha mawonekedwe ndi zigawo zapakati kugwa. Mtundu wa keke ya unyolo udayesa: Adatengera mphindi 30 zakubadwa. Kwa makeke pamathireti ozungulira, 65% adagwa pang'ono kapena kwambiri. Koma makeke pamatabwa amakona anayi (makulidwe ofanana ndi ozungulira), 92% amakhalabe. Maonekedwe amakona anayi amapangitsa thireyi kukhudza kwambiri pansi pa keke. Izi zimafalitsa kulemera kwa keke mofanana pa tray yonse. Kuphatikiza apo, bolodi lamakona anayi lili ndi m'mphepete mwake 1.5cm-omwe amaletsa zinthu kuti zisatayike. Zili ngati “thireyi + mpanda waung’ono”—opereka chitetezo chamitundu iwiri. Ngakhale kuperekerako kutayima mwadzidzidzi kapena kugwedezeka kwina, keke sisintha mosavuta.
Kutayikira kwamafuta kumakhudzanso ukhondo wazakudya komanso kukongoletsa kwa ma phukusi. Mafuta ndi kupanikizana mu makeke a kirimu amatha kutayikira chifukwa cha kusinthasintha kwa kutentha. Ma tray amapepala achikhalidwe nthawi zambiri amamwa mafuta, zomwe zimapangitsa kuti kapangidwe kake kafewe komanso kuwononga bokosi lakunja.
Chinsinsi chotetezera makeke panthawi yobereka ndikutha kupirira. Kuyika ndikusunga maphukusi ndizofala pakugula zinthu pa intaneti - ndipo izi zimafunikira zonyamula zomwe zimatha kulemera kwambiri. Mabokosi a keke amakona anayi amakhala olimba chifukwa amakhala ndi zigawo zitatu: - Chosanjikiza chapamwamba ndi 250g pepala lopangidwa kuchokera kunja (limapangitsa bolodi kukhala lolimba). - Chosanjikiza chapakati ndi pepala lamalata (mtundu wokhala ndi zopindika zing'onozing'ono, zomwe zimafewetsa kugunda). - Pansi pake ndi bolodi yoyera ya 200g (imapangitsa bolodi kukhala lathyathyathya). Ndi dongosololi, bolodi limodzi la 30cm x 20cm la keke limatha kugwira 5kg popanda kusintha mawonekedwe. Izi zimakwaniritsa zosowa za stacking Express phukusi. Malo ogulitsa zakudya zatsopano zapaintaneti adayesa: adatsitsa ma keke kuchokera pa 1.2 mita kutalika. 12% yokha ya mapaketi okhala ndi matabwa a keke amakona anayi anali osweka m'mphepete kapena ngodya. Izi ndizotsika kwambiri kuposa kuchuluka kwamakampani a 45%.
Ubwino Wapawiri Wopanga Zinthu Zatsopano ndi Ntchito Zosinthidwa Mwamakonda Anu
Ubwino wa matabwa a keke amakona anayi sikuti amangothetsa mavuto omwe alipo, komanso amatha kusintha mosavuta kuti akwaniritse zosowa zosiyanasiyana. Chifukwa chomwe ali ndi mawonekedwe okhazikika ndikuti sayansi yazinthu ndi kapangidwe ka uinjiniya zimalumikizana kwambiri.
Pankhani yosankha zida, mankhwalawa ali ndi mitundu itatu ya zosankha: - Mtundu woyambira umagwiritsa ntchito makatoni oyera a 350g. Ndi yabwino kwa makeke ang'onoang'ono, osanjikiza amodzi. - Mtundu wowonjezeredwa umagwiritsa ntchito makatoni ophatikiza 500g. Zimagwira ntchito pamakeke okondwerera okhala ndi magawo atatu. - Mtundu wamtunduwu umagwiritsa ntchito makatoni otetezedwa ku uchi. Chisa chake cha mbali zisanu ndi chimodzi chimatambasula, kotero chimatha kusunga makeke akuluakulu, okongoletsera okhala ndi magawo 8 kapena kuposerapo. Situdiyo yowotchayo inanena kuti kugwiritsa ntchito bolodi la keke lodziwika bwino kunatumiza keke yamitundu isanu ndi umodzi kuchigawo china - zomwe zinali zosatheka m'mbuyomu.
Kusintha makulidwe kumaphwanya malire a miyambo yamapaketi. Pogwiritsa ntchito zida zodulira digito, zolemba za bolodi la keke zitha kusinthidwa ndendende kukula kwa nkhungu ya keke, ndikulakwitsa kochepa kwa 0.5mm. Pamakeke opangidwa ndi makonda, kuphatikiza kwa "rectangular base + rectangular rim" kumapezekanso, kusunga kukhazikika kwa mawonekedwe amakona anayi ndikukwaniritsa zofunikira zamakongoletsedwe apadera. Keke yotchuka ya ku Beijing idasinthiratu bolodi la keke la 28cm x 18cm kukhala "Starry Sky Mousse" wake wotchuka. Mphepete mwa laser-yolembedwa ndi mapulaneti ozungulira mapulaneti, kupangitsa kuti paketiyo ikhale gawo lodziwika bwino la mtunduwu.
Kusindikiza kwamakonda kumapangitsanso kuti mitundu ikhale yofunika kwambiri. Imathandizira njira monga kupondaponda kotentha (kusindikiza ndi zitsulo zotentha), kusindikiza kwa UV, ndi kusindikiza (kupanga mapangidwe kuti atuluke). Ma brand amatha kuyika ma logo awo, nkhani zamalonda, komanso ma QR code pamapangidwe. Keke yapamwamba yaukwati ku Shanghai isindikiza chithunzi chakuda chaukwati wa banjali pa bolodi la keke. Amawonjezeranso tsiku lomwe lili ndi masitampu otentha. Izi zimapangitsa ma CD kukhala gawo la kukumbukira kwaukwati. Mapangidwe atsopanowa adapangitsa kuti chiwerengero cha makasitomala omwe akugulanso chikwere ndi 30%.
Kukonzanso Kwamtengo Wapatali Mogwirizana ndi Market Trends
Tsopano msika wophika ukusintha kuchokera ku "kugula kukoma" mpaka "kugula chidziwitso." Malinga ndi lipoti lamakampani ophika mkate a Meituan, pofika chaka cha 2024, ogula azipereka chidwi chochulukirapo 47% pa "mawonekedwe a keke" kuposa chaka chatha. Ndipo kufunikira kwawo kwa "mkate wofika bwino" kudzafika 92%. Izi zimafuna mayankho ophatikizira omwe ali ndi mawonekedwe abwino komanso othandiza.
Lingaliro la mapangidwe a matabwa a keke amakona anayi amakwanira bwino izi. Mizere yawo yosavuta yowoneka bwino imayenda bwino ndi makeke amitundu yambiri - kuchokera ku makeke osavuta amaliseche okhala ndi buttercream kupita ku makeke apamwamba aku Europe okhala ndi zokongoletsera. Maziko amakona anayi amapangitsa keke kukhala yapadera. Poyerekeza ndi ma tray ozungulira, mawonekedwe amakona anayi ndi osavuta kuyika m'mabokosi amphatso. Zimachepetsanso malo opanda kanthu panthawi yotumiza ndipo zimasiya malo ambiri okongoletsera. Gulu la "Constellation Cake" la mtundu wowotcha wopangira umagwiritsa ntchito malo athyathyathya amatabwa a makeke amakona anayi. Anaikapo zokongoletsera za nyenyezi zodyedwa. Izi zimatsimikizira kuti mikateyo imakhalabe mawonekedwe awo oyambirira pambuyo pobereka. Zotsatira zake, makekewo adalandira chidwi kwambiri ndi 200% pama media ochezera.
Kuchita kowonjezereka kumeneku kwapanganso zochitika zatsopano za ogula. Mabokosi a keke amakona anayi opangidwa ndi zinthu zosawonongeka amatha kugwiritsidwa ntchito ngati mbale zotumizira. "DIY Cake Set" ya mtundu wa keke ya makolo ndi mwana imakhala ndi mbale yogawa yokhala ndi mizere yodulira, yomwe imalola makolo ndi ana kugawana keke popanda kufunikira kodula. Kupanga uku kumawonjezera mtengo wamtengo wapatali ndi 15%.
Kupanga zinthu zatsopano pamene anthu amasamala kwambiri za chilengedwe zimasonyeza kufunika kwake. Izi zimagwiritsa ntchito mapepala okhala ndi satifiketi ya FSC ndi inki yochokera m'madzi. Ikhoza kuwonongeka mwachibadwa 90% ya nthawi, zomwe zimagwirizana ndi zomwe ogula akufuna tsopano-kukhala zabwino kwa chilengedwe. Pambuyo poti mtundu wa unyolo udayamba kugwiritsa ntchito bolodi la keke lamakona anayi, kafukufuku wokhudza kuchuluka kwa anthu omwe amakonda mtunduwo adapezapo kanthu. "Zovala zokometsera zachilengedwe" ndizomwe anthu amazitchula kwambiri ngati mfundo yabwino, zomwe zimapanga 27%.
Kugwiritsa Ntchito Benchmark mu Zochitika Zapamwamba
M'malo apamwamba omwe khalidwe ndilofunika kwambiri, mapepala a keke amakona amakona amasonyeza kufunika kwake. Pachiwonetsero chaukwati cha Hangzhou International cha 2024, keke yaukwati yamutu wamutu wa "Golden Year" yamtundu wapamwamba waukwati idakhala ndi nkhani zambiri. Keke imeneyi ndi yaitali mamita 1.8 ndipo ili ndi zigawo zisanu ndi chimodzi. Zinatenga mphindi 40 kuchokera ku msonkhano kupita ku expo. Pamapeto pake, zimawoneka bwino - ndipo ndichifukwa cha bolodi la keke lamakona anayi lomwe limachirikiza ngati gawo lalikulu. Chomwe chimapangitsa yankholi kukhala lapadera ndi mapangidwe ake atatu: - Bolodi ya keke yapansi imapangidwa ndi makatoni okhuthala zisa 12mm. Imatha kunyamula mpaka 30kg. Pali mapazi anayi obisika othandizira kufalitsa kupanikizika. - Chigawo chapakati chimakhala ndi makulidwe osiyanasiyana. Imachoka pa 8mm wakuda pansi mpaka 3mm wandiweyani pamwamba. Izi zimapangitsa kuti bolodi likhale lolimba komanso limapangitsa kuti likhale lopepuka. - Pamwambapa pali filimu yagolide yotetezedwa ndi chakudya. Zimagwirizana ndi zokongoletsera zagolide pa keke. M'mphepete mwake amadulidwa ndi chitsanzo cha lace pogwiritsa ntchito laser. Izi zimapangitsa kuti paketi ndi keke ziziwoneka ngati chimodzi. Woyang’anira malondawo anati: “M’mbuyomu, makeke aakulu ngati amenewa ankangopangidwa pamalo okhawo amene amagwiritsidwa ntchito.
Kwa mphatso zamabizinesi, matabwa a keke amakona anayi amabweretsanso zodabwitsa. Kampani ina yazachuma inapanga keke yothokoza makasitomala ake. Anagwiritsa ntchito bolodi la keke lamakona anayi okhala ndi masitampu a golide ndi ma embossing (njira yopangira mawonekedwe). Bungweli linali ndi logo ya kampaniyo komanso mawu oti “Zikomo” pamenepo. Anthu atadya makekewo, ambiri ankasunga matabwa a keke kuti azigwiritse ntchito ngati mafelemu apadera a zithunzi. Kupanga uku - kulola anthu kugwiritsanso ntchito bolodi - kwapangitsa anthu ambiri kudziwa za kampaniyo kwa miyezi itatu. Kuchokera pakuthana ndi zovuta zobweretsera mpaka kuwonjezera mtengo kuzinthu, matabwa a keke amakona anayi akusintha momwe ma keke amapaka pa intaneti alili. Sichinthu chongogwira keke. Amathandizanso ma brand ndi makasitomala kukhala ndi chidziwitso chabwinoko palimodzi. Pamene mabizinesi ophika pa intaneti akukulirakulira, lingaliro lothandiza komanso latsopanoli likhaladi gawo lofunikira kuthandiza makampani kukhala opikisana.
Nthawi yotumiza: Sep-15-2025