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Popeza anthu ambiri akugula zinthu pa intaneti, kugulitsa makeke pa intaneti kwakhala gawo lofunika kwambiri lomwe limathandiza makampani ophika kuphika kukula. Koma makeke ndi osavuta kuwaswa ndikusintha mawonekedwe, kotero kuwapereka ndi vuto lalikulu lomwe limalepheretsa makampaniwo kukula. Malinga ndi "2024 Baking E-commerce Logistics Report," 38% ya madandaulo ndi okhudza makeke osweka—izi zimachitika chifukwa mapaketi ake si abwino. Chaka chilichonse, izi zimawononga mabiliyoni ambiri a yuan. Tsopano palimatabwa a keke amakona anayiSizinthu zabwino zokha zopangira zinthu. M'malo mwake, zimathandiza kugula zinthu pa intaneti. Zimathetsa mavuto omwe makampaniwa akhala akukumana nawo kwa nthawi yayitali.
Kuthana ndi Mavuto Atatu Ofunika Kwambiri Okhudza Kutumiza Zinthu Pa Intaneti
Kugula makeke pa intaneti kuli ndi mavuto apadera pa njira yotumizira makeke. Kuchokera ku shopu yogulitsira makeke mpaka kwa wogula, makeke ayenera kudutsa masitepe osachepera asanu: kusanja (kukonza zinthu), kusuntha, ndi kutumiza. Ngati anthu sagwira makeke bwino mu sitepe iliyonse mwa izi, makekewo amatha kusweka. Pali mavuto atatu akuluakulu: makekewo amasweka, mafuta amatuluka, ndipo satetezedwa bwino panthawi yotumizira. Mavutowa amachititsa ogula kusasangalala ndipo amawononga dzina labwino la kampaniyi.
Makeke nthawi zambiri amagwa chifukwa chakuti mbali yake yothandizira sigwira ntchito bwino.bolodi lozungulira la kekeSizingatheke kunyamula kulemera kwakukulu. Makeke okhala ndi zigawo zambiri akasunthidwa (ndipo ulendowo ndi wovuta), pakati pa kulemera kwawo pamakhala kusuntha mosavuta. Izi zimapangitsa kuti kirimu isinthe mawonekedwe ndipo zigawo zomwe zili pakati zimagwa. Kampani ya keke ya unyolo inayesa: Anayesa mphindi 30 zotumizira. Pa makeke omwe ali pa thireyi yozungulira, 65% amagwa pang'ono kapena kwambiri. Koma pa makeke omwe ali pa matabwa ang'onoang'ono (ofanana ndi ozungulira), 92% anakhalabe osagwedezeka. Mawonekedwe ang'onoang'ono amapangitsa kuti thireyi ikhudze kwambiri pansi pa keke. Izi zimafalitsa kulemera kwa keke mofanana pa thireyi yonse. Kuphatikiza apo, bolodi la ang'onoang'ono lili ndi m'mphepete mwake wa 1.5cm womwe umaletsa zinthu kuti zisatayike. Zili ngati "thireyi + mpanda wawung'ono" - zomwe zimateteza mitundu iwiri. Ngakhale kutumiza kutayike mwadzidzidzi kapena kugwedezeka kwina, keke sidzasuntha mosavuta.
Kutuluka kwa mafuta m'mabokosi ndi nkhani yokhudza ukhondo wa chakudya komanso kukongola kwa ma paketi. Mafuta ndi jamu zomwe zili mu makeke a kirimu zimatha kutuluka chifukwa cha kusinthasintha kwa kutentha. Ma tray a mapepala achikhalidwe nthawi zambiri amayamwa mafuta, zomwe zimapangitsa kuti kapangidwe kake kafewetsedwe komanso kuipitsa bokosi lakunja.
Chinsinsi choteteza makeke panthawi yopereka ndikukhala ndi mphamvu yopirira ma points. Kuyika ma phukusi ndi kusunga ma phukusi n'kofala popereka zinthu pa intaneti—ndipo izi zimafuna ma phukusi omwe amatha kunyamula katundu wolemera kwambiri. Ma board a makeke ozungulira ndi olimba chifukwa ali ndi kapangidwe ka magawo atatu: - Gawo lapamwamba ndi pepala la kraft lochokera kunja la 250g (limapangitsa bolodi kukhala lolimba). - Gawo lapakati ndi pepala lozungulira (lokhala ndi ma pin ang'onoang'ono, omwe amafewetsa ma points). - Gawo la pansi ndi bolodi loyera la 200g lokhala ndi imvi kumbuyo (limapangitsa bolodi kukhala lathyathyathya). Ndi kapangidwe kameneka, bolodi limodzi la makeke la 30cm x 20cm limatha kunyamula 5kg popanda kusintha mawonekedwe. Izi zikukwaniritsa zosowa za ma phukusi othamanga. Sitolo yatsopano ya chakudya pa intaneti idayesa: idaponya ma phukusi a makeke kuchokera kutalika kwa mamita 1.2. 12% yokha ya ma phukusi okhala ndi ma board a makeke ozungulira anali ndi m'mbali kapena ngodya zosweka. Izi ndizochepa kwambiri kuposa avareji ya makampani ya 45%.
Ubwino Wachiwiri wa Kupanga Zinthu Mwatsopano ndi Ntchito Zopangidwira Makonda
Ubwino wa ma board a makeke ozungulira sikutanthauza kuthetsa mavuto omwe alipo okha, komanso kuthekera kwawo kusintha mosavuta kuti akwaniritse zosowa zosiyanasiyana. Chifukwa chake ali ndi kapangidwe kokhazikika ndikuti sayansi ya zida ndi kapangidwe ka uinjiniya zimagwirizanitsidwa bwino.
Ponena za kusankha zipangizo, mankhwalawa ali ndi mitundu itatu ya zosankha zomwe mungasankhe: - Mtundu woyambira umagwiritsa ntchito makatoni oyera a 350g. Ndi wabwino pa makeke ang'onoang'ono, okhala ndi gawo limodzi. - Mtundu wokonzedwa bwino umagwiritsa ntchito makatoni ophatikizika a 500g. Umagwira ntchito pa makeke okondwerera okhala ndi zigawo zitatu. - Mtundu wodziwika bwino umagwiritsa ntchito makatoni ophikira a uchi omwe ali ndi mbali zisanu ndi chimodzi. Mawonekedwe ake a uchi wa mbali zisanu ndi chimodzi amafalitsa mphamvu, kotero amatha kusunga makeke akuluakulu, okongoletsera okhala ndi zigawo 8 kapena kuposerapo. Studio yophikira inati kugwiritsa ntchito bolodi la makeke ophikira bwino kunatumiza bwino keke ya fondant yokhala ndi zigawo zisanu ndi chimodzi ku chigawo china—chinthu chomwe sichinali kotheka kale.
Kusintha kukula kumaphwanya zoletsa za miyezo yachikhalidwe yopangira. Pogwiritsa ntchito zida zodulira za digito, zofunikira pa bolodi la keke zimatha kusinthidwa molondola kuti zigwirizane ndi kukula kwa nkhungu ya keke, ndi cholakwika chochepa cha 0.5mm. Pa makeke opangidwa mwapadera, palinso kuphatikiza kwa "maziko a rectangular + rim yopangidwa mwapadera", kusunga kukhazikika kwa kapangidwe ka rectangular pomwe kukugwirizana ndi zofunikira zapadera zokongoletsa. Kampani yotchuka ya makeke ku Beijing idapanga bolodi la keke la 28cm x 18cm kuti likhale lodziwika bwino la "Starry Sky Mousse." Mphepete mwake mwalembedwa ndi laser ndi mawonekedwe a planetary orbital, zomwe zimapangitsa kuti phukusilo likhale gawo lodziwika bwino la mtunduwo.
Kusindikiza kopangidwa mwamakonda kumapangitsanso makampani kukhala ofunika kwambiri. Kumathandizira njira monga kusindikiza ndi kutentha (kusindikiza ndi chitsulo chotentha), kusindikiza kwa UV, ndi kusindikiza (kupanga mapangidwe owonekera). Makampani amatha kuyika ma logo awo, nkhani za malonda, komanso ma QR code mu kapangidwe kake. Kampani yapamwamba ya keke yaukwati ku Shanghai imasindikiza chithunzi chakuda cha chithunzi chaukwati cha awiriwa pa bolodi la keke. Amawonjezeranso deti yokhala ndi kusindikiza kotentha. Izi zimapangitsa kuti phukusi likhale gawo la kukumbukira ukwati. Kapangidwe katsopanoka kapangitsa kuti chiwerengero cha makasitomala omwe amagulanso chikwere ndi 30%.
Kukonzanso Mtengo Mogwirizana ndi Zomwe Zikuchitika Msika
Tsopano msika wophika ukusintha kuchoka pa "kugula kuti ulawe" kupita ku "kugula kuti udziwe zambiri." Malinga ndi lipoti la makampani ophika makeke ku Meituan, pofika chaka cha 2024, ogula aziganizira kwambiri za "mawonekedwe a makeke" ndi 47% kuposa chaka chatha. Ndipo kufunikira kwawo "makeke akafika bwino" kudzafika pa 92%. Izi zimafuna njira zopakira zomwe zimayenderana ndi mawonekedwe abwino komanso zothandiza.
Lingaliro la kapangidwe ka matabwa a keke amakona anayi likugwirizana bwino ndi izi. Mizere yawo yosavuta imayenderana bwino ndi mitundu yambiri ya makeke—kuyambira makeke osavuta okhala ndi buttercream mpaka makeke okongola aku Europe okhala ndi zokongoletsera. Maziko a makona anayi amapangitsa keke kuwoneka yapadera. Poyerekeza ndi thireyi yozungulira, mawonekedwe amakona anayi ndi osavuta kuyika m'mabokosi amphatso. Amachepetsanso malo opanda kanthu panthawi yotumiza ndipo amasiya malo ambiri okongoletsera. Mndandanda wa "Constellation Cake" wa kampani yopangira makeke umagwiritsa ntchito malo osalala a matabwa a keke amakona anayi. Amayika zokongoletsera za nyenyezi zodyedwa pamenepo. Izi zimatsimikizira kuti makeke amakhalabe momwe analili poyamba akaperekedwa. Zotsatira zake, makekewo adapeza chidwi cha 200% pa malo ochezera a pa Intaneti.
Kugwiritsa ntchito bwino kumeneku kwapanganso zinthu zatsopano kwa ogula. Mabolodi a makeke ozungulira opangidwa ndi zinthu zomwe zimatha kuwola angagwiritsidwe ntchito mwachindunji ngati mbale zoperekera. "DIY Cake Set" ya kampani ya makeke ya kholo ndi mwana ili ndi mbale yogawanika yokhala ndi mizere yodulira yooneka ngati katuni, zomwe zimathandiza makolo ndi ana kugawana keke popanda kufunikira zida zina. Kapangidwe kameneka kamawonjezera mtengo wa chinthucho ndi 15%.
Kupanga zinthu zatsopano pamene anthu akusamala kwambiri za chilengedwe kumasonyeza kufunika kwake. Katunduyu amagwiritsa ntchito pepala lokhala ndi satifiketi ya FSC ndi inki yochokera m'madzi. Limatha kusweka mwachilengedwe 90% ya nthawi, zomwe zikugwirizana ndi zomwe ogula akufuna tsopano—kukhala labwino pa chilengedwe. Kampani ina itayamba kugwiritsa ntchito bolodi la makeke lokhala ndi mawonekedwe ozungulira, kafukufuku wokhudza kuchuluka kwa anthu omwe amakonda mtunduwo adapeza china chake. "Makatoni osungira zachilengedwe" ndi chinthu chomwe anthu ambiri adatchula kuti ndi mfundo yabwino, ndikupanga 27%.
Kugwiritsa Ntchito Zizindikiro Pazochitika Zapamwamba
M'malo apamwamba kwambiri pomwe khalidwe ndilofunika kwambiri, matabwa a keke amakona anayi amasonyeza kufunika kwawo. Pa 2024 Hangzhou International Wedding Expo, keke yaukwati ya kampani yotchuka yophika yotchedwa "Golden Years" inakambidwa kwambiri. Keke iyi ndi yayitali mamita 1.8 ndipo ili ndi zigawo zisanu ndi chimodzi. Zinatenga mphindi 40 kuchokera ku workshop kupita ku expo. Pamapeto pake, inkaoneka yabwino kwambiri—ndipo izi ndi chifukwa cha bolodi la keke lamakona anayi lopangidwa mwapadera lomwe limaichirikiza ngati gawo lalikulu. Chomwe chimapangitsa yankho ili kukhala lapadera ndi mapangidwe ake atatu apadera: - Bolodi la keke la pansi limapangidwa ndi khadibodi la uchi la makulidwe a 12mm. Limatha kunyamula mpaka 30kg. Pali mapazi anayi obisika othandizira kuti afalikire mphamvu. - Gawo lapakati lili ndi makulidwe osiyanasiyana. Limachoka pa 8mm wandiweyani pansi mpaka 3mm wandiweyani pamwamba. Izi zimapangitsa bolodi kukhala lolimba komanso limapangitsa kuti likhale lopepuka. - Pamwamba pake pali filimu yagolide yotetezeka chakudya. Imagwirizana ndi zokongoletsa zagolide pa keke. M'mphepete mwake mumadulidwa ndi kapangidwe ka lace pogwiritsa ntchito laser. Izi zimapangitsa kuti phukusi ndi keke ziwoneke ngati chimodzi. Woyang'anira kampaniyi anati, “Kale, makeke akuluakulu ngati amenewa ankangopangidwa kumene amagwiritsidwa ntchito. Mabolodi a makeke ozungulira amatithandiza kupereka makeke apamwamba kwambiri. Tsopano tikhoza kulandira maoda kuchokera pamtunda wa makilomita 50, osati makilomita 5 okha.”
Pa mphatso za bizinesi, ma board a makeke amakona anayi amabweretsanso zodabwitsa. Kampani yazachuma idapanga keke yothokoza makasitomala ake. Idagwiritsa ntchito bolodi la makeke lamakona anayi losindikizidwa ndi golide (njira yopangira mapangidwe owoneka bwino). Bolodiyo inali ndi chizindikiro cha kampaniyo ndi mawu oti "Zikomo". Anthu atadya makekewo, ambiri adasunga ma board a makeke kuti agwiritse ntchito ngati mafelemu apadera azithunzi. Kapangidwe kameneka—kolola anthu kugwiritsanso ntchito bolodi—kapangitsa anthu ambiri kudziwa za kampaniyo kwa miyezi yoposa itatu. Kuyambira kuthetsa mavuto otumizira mpaka kuwonjezera phindu ku ma brand, ma board a makeke amakona anayi akusintha momwe ma paketi a makeke pa intaneti alili. Si chinthu chongosungira keke. Amathandizanso ma brand ndi makasitomala kukhala ndi chidziwitso chabwino pamodzi. Pamene mabizinesi ophika pa intaneti akupitiliza kukula, lingaliro lothandiza komanso latsopanoli lidzakhala gawo lofunikira kwambiri pothandiza makampani kukhala opikisana kwambiri.
Nthawi yotumizira: Sep-15-2025